听力答案：

　　Conversation One:

　　W: So Mike, you managed the innovation project at Two Santack.

　　M: I did indeed.

　　W: Well then, first congratulations. It seems to have been very successful.

　　M: Thanks, yes. I really help things turn around at Two Santact.

　　W: What is the revival in their fortune? Did it highly do to a strategic situation?

　　M: Yes, yes I think it was. Santack was a company was much following a pack, doing everyone else was doing. I getting rapidly left behind. I could see there were a lot of talent there and some great potential. Particularly in their product development. I just harness that some help.

　　W: Was the innovation the core of the project?

　　M: Absolutely, if it doesn't sound like too much cliché. Our world is constantly changing and changing quickly. Mini to be innovating constantly to keep up with this. Standstill, you stop.

　　W: No stop for sneaking the roses?

　　M: Well, I will do that my personal life sure. But as a business strategy, I'm afraid there is no stopping.

　　W: What exactly is the strategic innovation then?

　　M: Strategic innovation is the process of managing innovation of making sure to take place all levels of the company and that is related to the company's overall strategy.

　　W: I see.

　　M: So, instead of innovation for innovation sake and new products being simply because of the technology is there, the company culture must switch from these pointing time innovations to continue high innovation from everywhere and everyone.

　　W: How did you alliance strategy throughout the company?

　　M: I soon became aware of the complaint useless. People take no notice. Simply it came about through the practice trickling down. This up and set. People could see it was the best work.

　　W: Does innovation on a scale really give competitive advantage?

　　M: I am certain of it. Absolutely. Especially it was difficult for a copy. The risk is the core that the innovation to limitation.

　　W: But now is it strategic?

　　M: precisely.

　　W: Thanks for talking to us.

　　M: Sure.

　　1. What seems to have been very successful according to the woman speaker?

　　2. What did the company lack before the company was implemented?

　　3. What did the man say he should do in his business?

　　4. What does the man say is the risk of the innovation?