Text 4

　　36、【答案】[D] the high cost of operation

　　【解析】从题干提取关键词ending和due to 定位到第二段主题句中的 incentive to ditch the print (放弃印刷的原因)。随后解释了infrastructure isn't just expensive （设备不仅仅是昂贵）。此外，该段还对比对手电子图书：don't have the same set of financial constraints（经济限制）。因此可以确定答案D： the high cost of operation 高昂的运营费用。选项A. The increasing online ad sales网络广告收入日益增加。该选项与该段 "And though print ad sales continue to dwarf their online and mobile counterparts"相违背。选项B. the pressure from its investors来自投资者的压力。该选项属于无中生有；选项C. the complaints from its readers读者的抱怨。同样是无中生有选项。

　　37、【答案】[A] make strategic adjustments

　　【解析】首先根据Peretti suggests定位到阐述Peretti观点的第四段第一句：Peretti says the Times shouldn't waste time getting out of the print business, but only if they go about doing it the right way.可以确定答案A. make strategic adjustments进行战略调整。选项B. end the print edition for good永远结束印刷版本。该选项和shouldn't不符。选项C. seek new sources of readership挖掘更多读者。文章中未提到。选项D. aim for efficient management提高管理效率。文章中未提到。

　　38、【答案】[B] is meant for the most loyal customers

　　【解析】本题答案定位到第6段第1句"The most loyal customers would still get the product they favor"以及"make it for the people who are already obsessed with it"。其他选项"会降低报纸成本""有助于恢复报纸以前的辉煌""有助于报纸的流行和普及"这些信息文中均未提及。

　　39、【答案】[C] aggressiveness better meets challenges

　　【解析】根据题干中的"in a changing world"定位到文章最后一段最后一句. 原文说当市场和世界形势发生变化时，我们所做的事情就毫无意义了。在这种情形下，"more aggressive（积极进取）is better", 和答案中的关键信息"aggressiveness better"相呼应。其他选项意思原文中均未提及。

　　40、【答案】[D] Make Your Print Newspaper a Luxury Good

　　【解析】本文主要是讲述报纸行业为防止被淘汰的而需要做出的应对之策。根据文中第5段最后一句的"raise prices, and make it into more of a legacy product"以及第6段中"increase it at a higher rate each year..."可得知，应该不应该立即取消或淘汰报纸行业，而应该把它变成一种更像文化遗产的一种产品，并且要不断提高报纸的价格，变成一种奢侈品。